Our Team

Alan True, CEO/Founder

A successful entrepreneur with a proven track record of identifying and monetizing big, emerging consumer trends, Alan is investing in the latest technology in food safety, innovation and quality. He has a proven track record at building manufacturing companies in both the U.S. and Asia that advance consumer offerings to create new value propositions. Alan’s goal is to build True Fresh HPP into the most innovative and scalable high-pressure processing (HPP) tolling company in the U.S. To realize this goal, he is establishing a national network of HPP facilities and innovation centers that will define the future of HPP and bring to market clean label products that are safer, healthier and provide a longer shelf life.

Providing a collective of over 100 years of food manufacturing experience, our team leverages experience with the latest science and technology to help today’s most exciting food companies maximize results from HPP implementation.